Sometime Never x Google
A Proposal for Immersive Expedition Content
You cannot call ahead and book a habituated gorilla family in the most untouched jungle in the world. You cannot reserve an invitation to spend time with nomadic families in the middle of the steppe where only friends are welcome. You cannot just buy your way to walk with wild elephants in Kenya.
You cannot buy the trust it takes to live these experiences with the people who make them extra ordinary. Sometime Never has that access. We have spent years building it. This document is an invitation to consider using it.
Sometime Never is a private social club. We organise a small number of expeditions each year to some of the most ecologically significant and least visited places on earth. Every trip is hosted by the founders themselves, kept deliberately small, and built around direct support for the conservation work happening in each destination.
We do not advertise. We do not scale. We select guests the way you would curate a dinner party. Our members have included scientists, artists, founders, and simply open-minded, adventurous and curious poeple, who share the values necessary to care for the world.
Since 2024 we have run expeditions to the Congo Basin rainforest, the Mongolian steppe, and the oldest least visited national park in Kenya, home to the giant elephants. Each one has produced experiences, relationships, and visual material that exist nowhere else.
The founders are Phoebe Dahl and Balthazar Le Bret. Between them they bring a personal network across conservation, a deep understanding of remote logistics, and a decade spent opening doors in places that do not open easily.
Phoebe left a successful career as a fashion designer in Los Angeles to live in a tent in the bush, working on wildlife research. That was where her priorities shifted permanently. Conservation stopped being something she cared about and became something she felt responsible for.
Balthazar left Paris with a Master's in Business, spent five years as a professional sailing captain, and arrived at the same conclusion from a different direction: that travel, done with purpose, is one of the few forces capable of protecting what remains.
They met on the East Coast of the USA, discovered they were building toward the same thing, and founded Sometime Never together. The access this document describes is the direct result of who they are, where they have been, and the relationships they have built over years in places that do not open to strangers.
Odzala-Kokoua National Park sits inside the second largest rainforest on earth. Our guests have walked with habituated western lowland gorilla families at close range, watched forest elephants gather at a bai at dawn, and moved through jungle so dense and intact that scientists are still cataloguing its species.
This experience is made possible by our partners who have spent decades on the ground working with local trackers and conservancy teams who protect the park. Those trackers were, until recently, the most effective poachers in the region. They now protect what they once hunted, and they are the ones who take you in.
Seven days in a nomadic camp, horseriding daily to explore the surrounding mountains across a landscape that has barely changed in thousands of years. The night sky here has no light pollution in any direction.
The nomadic families who host this expedition have never opened their land to commercial tourism. They do so with us because of a relationship built over years, and because of our partnership with the Young Riders of the World foundation, which supports their children's access to education without requiring them to leave the steppe or their way of living.
Home to the largest elephant population in Kenya and one of the most important rescue and reintroduction programmes on the continent. We walk with orphaned elephants being reintroduced to the wild alongside the keepers who have lived with them for years.
Our partners operate five orphan rescue and rehabilitation units, six mobile veterinary teams and an aerial vet unit, and active anti-poaching operations including a canine unit. Eight protected habitat sites are linked by wildlife corridors, supported by 34 maintained boreholes across the ecosystem. Their community work reaches deep: hospital donations, food distribution, school trips to see elephants, student scholarships, beehive fences employing local women, and a project reviving bougainvillea fields.
This access was not bought or arranged through an operator. It was built over time, through conservation investment and genuine relationship with communities who have reasons to say no to outsiders. Sometime Never is not a fixer. We are part of these ecosystems. The people on the ground let us in because they know us, because we fund their work, and because they have seen what we do with the access they give.
A dedicated Sometime Never expedition for Google's production team would carry that same foundation. The local partners come with us. The trackers who have never let a camera crew follow them would follow ours, because ours would be led by people they trust.
The Congo Basin is under constant pressure from logging and mineral extraction. The Mongolian steppe is changing as nomadic families are pulled toward cities. The wildlife of Kenya is facing constant pressure from human expansion and its elephants are on a fragile recovery from decades of poaching. The material we have access to carries weight precisely because what it shows is genuinely at risk. That is part of what makes it worth capturing.
Sometime Never expeditions are built so that the people who experience them leave feeling that what they saw matters, and that they are now part of what keeps it standing. VR does not replicate a physical experience. But it can do something a photograph cannot: it can put a viewer inside a moment that has weight. The material we have access to has more weight than anything currently available on any immersive platform.
We are open to designing a dedicated Sometime Never expedition specifically for Google's immersive content team.
No regular guests. A small, focused group: our founding team, your production crew, Atelier Outrage, and the local partners on the ground. The entire expedition is built around capture. The itinerary, the pacing, the access points, the light, the moments: all designed with your production needs as the primary brief.
We would work with you in advance to identify the destination that best serves the content goals. The expedition typically runs seven to ten days. Every local relationship and logistical arrangement is ours to manage.
Beyond a single expedition, Sometime Never can act as Google's scouts on the ground. We travel constantly, build relationships in places most organisations cannot reach. If Google wants to build a diverse and extraordinary immersive content portfolio over time, we are the people who can find what comes next.
"In decades of travel on this planet, I have yet to experience such a degree of thoughtfulness and generosity."
Steven Barrow-Barlow — Kenya 2026"Perhaps the magic of S.N. is going somewhere you might never have gone, doing things you might never have done, with people you may never have met."
Harriet — Congo 2026"I felt like we had become part of a little family. It has been an absolute gift and truly a much needed reset for the soul."
Diletta — Mongolia 2026"This trip has changed my life."
Goldie — Congo 2026These are guests who came as strangers and left as something else. The expedition we are proposing would do the same for the people who watch what you capture there.
A private conservation travel club. Founded by Phoebe Dahl and Balthazar Le Bret.
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